my process
Hi, I’m a product designer who thrives on taking complex problems and transforming them into intuitive, user-friendly designs. With experience across a wide range of industries—from large e-commerce platforms like eBay to niche companies like SkiSync—I’ve developed a design process that consistently delivers impactful results.
It all starts with discovery. I engage in a thorough exploration of research and the project’s context, uncovering key insights that guide the design. Next, I move into strategy, where I define goals, create user personas, and prioritize essential features to ensure alignment with both user needs and business objectives.
Following that is wireframing, where I outline the structure and flow for a seamless experience. Once that’s in place, I focus on design, blending aesthetics with functionality to create visually engaging interfaces.
When it’s time to build, I collaborate closely with cross-functional teams to ensure a smooth transition from design to the final product. In the delivery stage, I oversee the handoff to guarantee the end result is polished, cohesive, and ready for users.
Outside of design, you’ll find me on the golf course or enjoying the slopes, as I have a passion for skiing. Whether I’m tackling a challenging design project or carving down a mountain, I love a good challenge! And of course, I always try to balance my active lifestyle with my weekly Taco Tuesday splurge at the gym.